Did you know that 80% of internet users now own a smartphone? Another interesting fact is that nearly 60% of searches are coming from mobile devices. That number is very likely to increase. Creating a website that looks good and will adapt to whatever device it's being viewed upon is what we mean by responsive web design. With responsive web design, your website will provide a better user experience which will generate more traffic, and ultimately bring more vehicles into your bays. Research shows that over 65% of customers are more likely to take an action on your website if they have a positive user experience. Besides the benefits of a great viewing experience, there are a few other reasons why your shop needs a responsive website.
Responsive design gives websites a boost in their search engine rankings. Google and other search engines monitor something called a bounce rate. Bounce rate is the percentage of people that visit your website and leave without visiting a second page. Websites with high bounce rates are penalized by the search engines and will see their rankings drop. One of the reasons someone might “bounce” off your home page is that the website isn’t displaying properly on their device. User engagement also goes a long way and websites that don’t display properly can only hurt user engagement. Google and other search engines want to provide the best experience for their users and one way they do that is by giving preference to sites that are mobile friendly.
Well designed responsive websites typically load much faster than websites designed for desktops which give responsive websites an additional boost to user experience. This in turn diminishes bounce rate and increases user engagement. Search engines also use website loading time as one of their ranking criteria. Websites that load faster typically will rank better.
Is your website responsive? Google has an online tool that will let you know.
At Premier Auto Web, we build websites with a responsive first design. Your website will look fantastic on any device! This will certainly increase your user base and bring more vehicles into your bays.
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