There are so many auto repair shops out there that pay to get a website done and then wash their hands off it, thinking 'there, that's one thing down'. What these people don't seem to realize, however, is that the internet is an ever-changing entity - and it won't be long before your website is looking tacky and outdated. If you aren't sure whether you need to redo your web design, perhaps these tips will help you to make up your mind:
If your current web design utilizes technologies or techniques that can only be considered outdated today, it really is time for the website to be redone. Look for the following elements in your site and, if they are present, seriously consider a redesign: iFrames (one or two are okay, however), intro pages, outdated content, Flash-based, tables, and trendy design elements (repair techniques and car products) that may no longer be on trend.
As of last year, smartphones and tablets have overtaken web browsing traffic. It is becoming more and more important that your website can adapt to whatever device it is being viewed upon. This is what we call responsive design. It is a newer approach to web design that offers many benefits. If your website is not mobile responsive, you’re probably missing out on a lot of visitors. Google has an online too that will let you know if your website is mobile friendly. That can be accessed from this link: https://search.google.com/test/mobile-friendly. If your website isn’t responsive, it’s probably time to make a change.
As mentioned above, web designs should be update continuously to ensure that they are up to date with trends and web standards. If your website looks pretty much the same as it did two years ago, it might be time for an overhaul.
We’ve all visited websites that take up to 10 seconds or longer to load. Most online visitors expect a website to load within 2-3 seconds. As many as 40% of them will abandon that site and go to another site after that 2-3 seconds. Driving away potential customers from your shop’s website is probably the last thing you want. If you think that your shop’s website is loading slower than it should, you can test it by visiting this link https://gtmetrix.com/.
You should already be keeping an eye on what your competitors are doing, so the moment you discover that they are redoing their web design, you should considering redoing yours, too. Whilst you shouldn't copy their design, you should look at ways to improve the user experience of your website, as you may be able to attract a number of new visitors in this way.
If you feel that your auto repair shop website fits into any of the above categories (or even, most shocking of all, more than one), a new-look for your website is probably what you need to bring your company out of the stone age and into modern times. At Premier Auto Web, we specialize in modern looking, mobile friendly, fast loading websites as part of our all in one solution. If you’d like more information, please give us a call at (972) 214-0391.
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